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brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/293101fd-c3b7-41db-928d-8db5712d2dd5/Snakeskin.jpg Home - Leading global power tool brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/056bf8a3-0ae1-41b1-8a08-5393a12d1ad8/Add-ons.jpg Home - Leading global power tool brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/66fd7529-7fc4-45f6-9cb6-42d7c8076c1f/Engrave.jpg Home - Leading global power tool brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/8bfc083d-f884-41d3-a166-8f9e628d515a/ChooseDrill.jpg Home - Leading global power tool brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://gabriellerichter.net/home/university-of-illinois monthly 0.5 2022-04-18 https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/f4edddda-a469-41d9-a461-f9dc1d96c8d4/UIL_Hero.png Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/fc82ba1c-a949-4fa0-84b7-207db737259b/Screen+Shot+2022-04-10+at+7.03.02+PM.png Home - University of Illinois - Make it stand out UPDATE: We included an “Explore my Options” link in the hero navigation for those who feel overwhelmed by the offering. We also wove ‘University of Illinois’ in the below-hero headline to reinforce the relationship. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/06874807-abfe-406d-b9a9-743744cab85f/Screen+Shot+2022-04-10+at+7.06.06+PM.png Home - University of Illinois - Make it stand out UPDATE: We swapped the hierarchy between learning format and subject matter by showcasing more teasers of courses offered and less information on format on high-level pages. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/f5c15309-9dd1-4e18-b2ad-f88b225613a7/iMBA-Online-MBA-University-of-Illinois-at-Urbana-Champaign.png Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/355bb8b2-0cbc-4709-a85b-2fea9a9b045b/Screen+Shot+2022-04-10+at+6.46.03+PM.png Home - University of Illinois - Make it stand out DEGREE PROFILE: We included a sidebar navigation for users to easily jump to the information they seek within their degree of interest, rather than having them navigate a convoluted sitewide mega navigation. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/99f9b4ce-e442-4334-8b51-481dfa60c0f0/Screen+Shot+2022-04-10+at+6.40.56+PM.png Home - University of Illinois - Make it stand out HOMEPAGE: In terms of information hierarchy, we chose to feature News & Events higher up to immediately dispel the notion that Gies Online is a static, digital-only organization, & instead make it feel current & engaging. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/2258687b-4fdb-4adf-b224-0e3d11ca9cc7/Business-Analytics-iCademy.png Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/b7c7e96b-cb3c-417d-8b80-60881b4a893f/Screen+Shot+2022-04-10+at+7.12.41+PM.png Home - University of Illinois - Make it stand out UPDATE: We made program cards more scannable with the key information users are looking for - duration, format and and cost. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/4a512283-ce1e-4aeb-9985-631e762309e6/Screen+Shot+2022-04-10+at+3.39.33+PM.jpg Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/178950f9-80cb-481f-a571-36a218e66756/Gies+Online-2.jpg Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/3881c24a-f6b6-4c65-872b-d3fbaf4374bc/university+of+illinois+gies+online+website+6.0.jpg Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/923ab65d-8739-4fc0-a9d6-4fa464224a73/Executive-Education-Gies-College-of-Business-UIUC.png Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1df11a44-522b-4214-87b4-9478a658731d/Home-Online-Students-Gies-College-of-Business-UIUC.png Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/dbd0a0b7-1a2e-4875-923b-1ef5607de1b1/Online-Programs-Gies-College-of-Business-Online-Courses.png Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/b27584aa-e3b7-4e5e-aa08-cb83266c421f/Screen+Shot+2022-04-10+at+6.48.26+PM.png Home - University of Illinois - Make it stand out COURSE CATALOG: We broke the catalog page up into a ‘featured’ section, for someone to immediately explore all courses belonging to a specific learning track, as well as the full catalog that allows users to filter by learning track (ex. iMBA vs. certificate), subject matter (ex. Digital Marketing vs. Business Analytics), and learning type (ex. self-paced vs. for-credit). https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/dc3ea7fa-f909-4a7e-97fc-507f2d18aa69/Gies+Online-Persona+1.jpg Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/90122872-eb9c-4295-9a2e-95cb0edec860/Screen+Shot+2022-04-18+at+1.54.11+PM.png Home - University of Illinois - Make it stand out UPDATE: We created an ‘Explore all Programs’ page that listed each learning track, as well as the specific programs available under that track. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/d569e25a-e1c2-4e73-9013-d8b2ef5cb1ec/Screen+Shot+2022-04-10+at+6.38.43+PM.png Home - University of Illinois - Make it stand out HOMEPAGE: We included a hero navigation that works to both immediately communicate Gies’ range of learning tracks, as well as make it easy for users to navigate to the one that aligns with their goals. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/75df36e8-e8e1-4ab6-b00f-1744a1898833/Screen+Shot+2022-04-10+at+7.24.59+PM.png Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/007302c7-1e43-4463-a959-bb96355e8d0a/Screen+Shot+2022-04-10+at+7.22.54+PM.png Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/ee72a50a-cefd-4882-aaa9-52a37b02cb89/Screen+Shot+2022-04-10+at+7.24.16+PM.png Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/c7700b59-2348-4839-85e5-b5fcd897efa1/Screen+Shot+2022-04-10+at+7.23.29+PM.png Home - University of Illinois - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://gabriellerichter.net/home/ptg-consulting monthly 0.5 2022-04-11 https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/2c7a6e2f-9559-4f28-817e-155ed2b29c7f/PTG_Hero.png Home - PTG Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/2b62773a-20b3-4321-ad50-41796b3be5dd/Screen+Shot+2022-04-17+at+4.26.02+PM.png Home - PTG Consulting - Make it stand out Before https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/aa089f54-411f-4c0a-b96a-7adf2c1046f9/journey.png Home - PTG Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/561c5f3d-8121-4ed3-9275-82c5c419ee06/Hospitality.png Home - PTG Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/9e448a6a-cef4-4ed3-9ba2-8cf530d06f7e/36162663-551F-4AFE-B7FC-82209377E1CE_1_201_a.jpeg Home - PTG Consulting - Make it stand out After https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/35007b12-3d26-47d1-b001-9b9d59b4cc94/9+Brand+Differentiators.png Home - PTG Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/7a66e774-18e0-49fd-a153-61a4a293a69a/3D8FABB2-FE50-4690-B8C9-E725C2A9B8C6_1_201_a.jpg Home - PTG Consulting - Make it stand out After https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/fea52344-ba89-4337-b1bb-9e96bf977b82/13+Voice+%281%29.png Home - PTG Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/a971b664-daa8-45ae-a3ff-ece0a232145e/52D5456A-3050-4F39-AE89-111EBDA08520_1_201_a.jpeg Home - PTG Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/01a9e68a-bc5c-42af-b244-e860777ad1ea/6+Brand+Personality+%283%29.jpg Home - PTG Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/e10ed202-c28a-47f7-9507-55da2b0783f8/2564C241-BB4B-4F3C-9158-E8C9025874CD_1_201_a.jpeg Home - PTG Consulting - Make it stand out After https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/0b320321-8597-4815-a0e9-2eb33359092e/Travel-Tourism-PHG-Consulting.jpg Home - PTG Consulting - Make it stand out Before https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/81b588f9-7f32-4374-9344-1f2cae850304/Revenue-Management-PHG-Consulting.png Home - PTG Consulting - Make it stand out Before https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1c6d933a-0dcc-4c13-bbb2-452131fbac7a/HeaderFooter_WhatWeDo+%281%29.png Home - PTG Consulting - Make it stand out After https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/fed6fc42-e840-489e-a6e7-ed595cc5c1f9/Destination.png Home - PTG Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/22a68e78-54ea-4040-9ad4-1f58082fd4be/Screen+Shot+2022-04-17+at+4.22.40+PM.png Home - PTG Consulting - Make it stand out Before https://gabriellerichter.net/home/monadnock-humane monthly 0.5 2022-04-18 https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/ab45fc31-6733-4371-b3e5-c67ecbad3cfd/MonadnockHumane.png Home - Monadnock Humane Society - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/56b3f3b4-66d2-4f55-8d6e-1c8d1ddd68b5/Screen+Shot+2022-04-18+at+3.01.42+PM.png Home - Monadnock Humane Society - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/4336340a-753e-4009-9210-cc0e972e4c22/A2442DA1-2ECF-49D0-9AA8-D13632919DCB_1_201_a.jpeg Home - Monadnock Humane Society - Make it stand out After https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/17739362-833e-498a-b165-82e9768f8058/Upcoming-Events-%E2%80%93-Monadnock-Humane-Society.png Home - Monadnock Humane Society - Make it stand out After https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/3c95ee49-b95b-434d-98bc-c012fd007cdb/Screen+Shot+2022-04-18+at+3.12.33+PM.png Home - Monadnock Humane Society - Make it stand out Before https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/c344cd23-7574-426e-b579-21517ef8e80c/Screen+Shot+2022-04-18+at+3.15.56+PM.png Home - Monadnock Humane Society - Make it stand out After https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/61ee8fb1-ac8e-4879-b7d9-8b09b3455e81/Screen+Shot+2022-04-18+at+3.29.18+PM.png Home - Monadnock Humane Society - Make it stand out Before https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/9cc3f9d0-b3c2-40fe-a3cb-6f67de5a4b65/Screen+Shot+2022-04-18+at+3.19.09+PM.png Home - Monadnock Humane Society - Make it stand out After: Two-column dropdown navigation shows all pets in this case (or in other cases, all services, or all ways to help) on the left, with a flexible ‘Featured’ space on the right. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/10025966-f2cf-459d-99c7-979b8568abbe/gyyQVuUk.png Home - Monadnock Humane Society - Make it stand out Before https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/93bdfd6c-e766-4291-a2a5-9c12eb4d86f9/Screen+Shot+2022-04-18+at+3.19.25+PM.png Home - Monadnock Humane Society - Make it stand out After: Vertical navigation where users can further explore the most prominent services, as well as About & Resources. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/2790fc2a-131c-428e-9884-9eadb1632a5f/Screen+Shot+2022-04-19+at+7.31.30+AM.png Home - Monadnock Humane Society - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/62d67714-b45e-4324-8bd0-6e9ac2eb708f/Screen+Shot+2022-04-19+at+7.30.36+AM.png Home - Monadnock Humane Society - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/52567dab-7172-497c-b506-8304b14989e4/Screen+Shot+2022-04-19+at+7.31.16+AM.png Home - Monadnock Humane Society - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/bb3c7bac-4c15-4beb-9162-424671d44d46/Screen+Shot+2022-04-19+at+7.30.55+AM.png Home - Monadnock Humane Society - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://gabriellerichter.net/copy daily 0.75 2022-04-18 https://gabriellerichter.net/copy/nicorette monthly 0.5 2022-04-18 https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/5fbb9be0-e8b9-4ecf-be7e-31eeb40a26a3/Smokers_DTA_Emails.png Copy - Nicorette - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/464f882b-da93-402f-9c76-2a1c74e02f86/NicoretteCoatedLozenge_GAME.png Copy - Nicorette - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/76e84b0a-ebae-4c81-addf-66bcd77ac181/DTAContent.png Copy - Nicorette - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1650317868415-QTIVKPW9LWC1HZZMEPKS/Banner1.png Copy - Nicorette https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1650317868476-4JP4V9V12YPF64ZTCWJC/Banner2.png Copy - Nicorette https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1650317868984-80N8M915OSH7VZYGEKYO/Banner3.png Copy - Nicorette https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1650317869147-XWEOI17OHTNBPT6JT5WR/Banner4.png Copy - Nicorette https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1650317869581-YHWW20TYP6ND2PRQDEYQ/Banner5.png Copy - Nicorette https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1650317869778-2HO5P4C2GPFFKJI1Y8EL/Banner6.png Copy - Nicorette https://gabriellerichter.net/copy/theraflu monthly 0.5 2022-04-18 https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1650318546481-Q0IWU0P2FAO3P5T6C1J0/Theraflu_HandSanitizer.png Copy - Theraflu https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1650318545266-GX8MOCF0Q0ECGMBVYWFI/Theraflu_Desktop_Article_DocKnowsBest.png Copy - Theraflu https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1650318545349-GVBK3RXES8XT9GQMZAB5/Theraflu_WaterContent.png Copy - Theraflu https://gabriellerichter.net/copy/nicorette-novapril monthly 0.5 2022-04-18 https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1650319423025-Z1DKZTLTAWYAWZRGYC5Q/Screen%2BShot%2B2019-11-05%2Bat%2B11.57.10%2BAM.png Copy - #NoVapril https://images.squarespace-cdn.com/content/v1/6251f3d4951d491959c8120d/1650319423693-JVYJ12DIHU914VR68Z0E/Screen%2BShot%2B2019-11-05%2Bat%2B11.57.27%2BAM.png Copy - 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