Revamp of informational brochure for New England-based nonprofit organization.

Redesigned brochure for prospective donors, grant organizations, and kinship care applicants.

The previous brochure was extremely text-heavy and organized in such a way that didn’t naturally convey the purpose and impact of the organization. Certain text and imagery was duplicative and there was no seamless way to connect readers to the digital experience, allowing them to donate or apply for aid. The revamped design features clearer headings, a larger focus on branding elements like color, font and round shapes. A testimonial was added to connect readers to the mission of the organization. Finally, a QR code was added to make it simple to take action.