Gabrielle Richter

UX Design & Strategy Lead @ 829 Studios
Boston, MA
July 2020 - present

• Conducted competitive, industry, and user research through workshops, user testing, in-depth interviews, quantitative surveys, and analytics reports to serve as the foundation for UX strategy and design direction across digital projects
• Ran site crawls, developed sitemaps, as well as crafted content outlines, constructed information architecture, and designed wireframes for websites of brands including Stanley Black & Decker, Preferred Travel Group, OARS, and Ocean House Management
• Developed user personas and journey maps to inform website content strategy as well as brand strategy during rebranding engagements
• Served as interim director, mentoring and overseeing a team of 8 UX designers and copywriters (Feb 2022-present)

Head of Growth Strategy @ Happn
Paris, France
December 2019 - July 2020

• Managed a team of 7 in charge of the strategy, development & deployment of creative growth initiatives worldwide
• Provided direction on the creation execution and adaptation of content across 17 global markets
• Crafted content strategy and wrote copy for blog posts, static, and video ads adapted in 11 languages

UX/UI Designer @ GR Designs
New York, NY
Jan 2017 - Jan 2021

• Developed web content strategy including sitemaps and information architecture for small business clients in sectors including health, nonprofit, consultancy & beauty
• Conducted competitive analyses, brand audits, stakeholder interviews, and developed personas and customer journey maps to guide content strategy
• Designed UX and UI of all websites using Adobe Suite, Squarespace and knowledge of CSS coding
• Wrote SEO-optimized copy throughout websites

Copywriter @ Wunderman Thompson
New York, NY
December 2017 - May 2019

• Wrote copy throughout Dannon's revamped Oikos Yogurt website
• Wrote copy for United Airlines’ social channels in the U.S. and U.K. markets, including for the 2018 Winter Olympics 'Superhero' campaign
• Wrote web content, online ads and eCRM stream supporting the 360° launch of Theraflu Power Pods and Nicorette Coated Lozenge
• Wrote dynamic eCRM stream for Merck Animal Health's HomeAgain pet microchipping brand

School of Visual Arts
New York, NY
2017 - 2018

• Advertising concepting classes

Fordham University
New York, NY
2009 - 2013

• BS in marketing, Minor in French, GPA: 3.5
  
• Fordham Jogues Scholarship and James C. Pechewlys Scholarship
  
• Institute for the Education of Students, Paris, France, Study Abroad: Spring 2012