Nicorette
Supporting the product launch of Nicorette Coated Lozenge.
Executing the content strategy and copy of promotional content supporting Nicorette Coated Lozenge’s 360° product launch.
Role
Content strategist - copywriter
Activities
Competitive analysis - information architecture - copywriting
The Challenge
Develop concepts and execute copy to strategically communicate product differentiators including bold icy flavor, fast acting nature, as well as the fact that the product is the first and only FDA-approved coated lozenge.
Work
Digital Banners (concept & copy)
CRM Communications (IA & copy)
Undertone Interactive Ad Unit (concept & copy)
Content Piece (IA & Copy)
