Theraflu
Supporting the product launch of Theraflu Power Pods.
Executing the content strategy and copy of hub content supporting Theraflu Power Pod’s 360° product launch.
Role
Content strategist - copywriter
Activities
Competitive analysis - information architecture - copywriting
The Challenge
Develop innovative lifestyle content to promote creative ways to ‘do sick differently,’ as is the tagline and unique product positioning of Theraflu Power Pods.
Work
Hub content pieces (content strategy, IA & copy)
