Nicorette
Month-long no-vaping challenge, lead by influencer–and former vaper–Bella Hadid.
Campaign sponsored by GSK to end teen vaping whereby participants are encouraged to share daily progress throughout social media and on the #NoVapril hub.
Role
Content Strategist - copywriter
Activities
Competitive analysis - content strategy - copywriting
The Challenge
Develop a creative campaign that GSK’s Nicorette can organically stand behind, encouraging teenagers to stop vaping.
Work
Concept development, content strategy & copy
